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I designed an AI-Driven Community Experience displaying personalized help information and actionable navigation to players across official EA Channels

Timeline:

December 2025 - April 2025

Role:

Product Designer

Team & Stakeholders

Founders of Fluents.AI, Software Developers, Front-Engineer

Team Growth & Alignment Initiative

Fluents.AI are experiencing fragmented user experience for businesses to help set up their voice agents. Therefore, their primary initiative is to create a cohesive customization experience on their platform.

Overview:

I designed experiences that unifies the voice agent creation experiences, from creating intuitive input schemas, self-guided onboarding process, to creating a new testable interface for voice agent customizations.

Big Picture Idea

Let's picture how a Sims 4 Player would search for help in the gardening guide

As a player, I want to read AI-Summary Overviews so that I can avoid reading long articles to get my solution quickly.

Problem Context

For reference, this is how much the player seens within the first screen.

It's even longer on mobile experiences

So, here's what I was unraveling as an experience design intern —

How do we design an AI experience that displays personalized help information and actionable navigation to users across EA Help Pages?

AI Overviews of EA Articles and EA Community

Generating personalized help and summaries from EA article and the EA Community

Ask Follow-Up Questions

Continue prompting the overview if the player has more specific questions about their help

Explain This & Show Related Help

Reveal more non-intuitive information about the player's help information if they require more explanations and source help

Reflections

Eternally grateful for all the wonderful experiences at EA, especially with the other interns

Outside of my internship role, I was also the "squad leader" where I organized intern socials and events at the EA Redwood Shores office. I had so much fun being apart of a community that is curious and driven in the video games space, and I am grateful to be a part of EA's Summer Internship 2025 with others.

p.s Ask me how I organized events at EA :)

I am the NDA guardian for this project.

If you wish to learn more, please contact Cody Mak
Email: codydmak@gmail.com
LinkedIn: www.linkedin.com/in/cody-mak/

p.s- he's a quick responder :)

Contact

codydmak@gmail.com

Connect

www.linkedin.com/in/cody-mak/

@2025 Cody Mak